Makeup cannot be complete without eyeliner. So it is of great importance to complete any look. If the product itself is important, it deserves the amazing packaging, enhancing its importance. Here we have a custom eyeliner box that takes the simple shopping experience to the next level. These boxes are not only used to protect the product but also reflect the brand image, create a strong connection with the customers, set expectations, and also influence choices. So custom eyeliner boxes can encourage the customers to get the eyeliners from the shelf or drop it back.

Why Eyeliner Packaging is More Than Just a Box

Usually, we don’t give much importance to the packaging. But in reality, it has a big role in sales and makes a profit. It’s the first thing the customer sees on the retail shelves. According to the psychologist, humans make their decisions in the first seven seconds. This means the moment they see the packaging, they decide either to buy it or not. As the famous saying goes, “People buy with their eyes before they buy with their wallets.”  Thus, packaging serves as a salesperson that sells the product by portraying the true image of the brand and also silently tells the quality of the product inside.

Connecting with the Customer Through Design

 Just imagine the eyeliner packed in premium packaging with some personal messages. The brands will not only sell the product but also make a strong connection between the customers and the brand. People usually go for the product when they see the packaging that matches their identity. Studies show that over 60% of customers say attractive packaging makes them more likely to try a new product. And according to research by Nielsen, 64% of people try a new product simply because of the packaging.

Style Meets Sustainability

Over time, there has been a huge change in the packaging. Other than visual beauty and functionality, now brands also prefer sustainability. Modern consumers and the brands themselves are getting more aware of the environmental concerns, so they go for eco-friendly packaging, such as the use of recycled cardboard, soy-based inks, and even the biodegradable coatings. Designing these boxes not only looks good but also brands are also doing good with the planet. For young buyers, especially, a product’s environmental footprint can strongly affect whether they buy it or not. A study by First Insight found that 73% of Gen Z consumers are willing to pay more for sustainable packaging.

What Makes Packaging Memorable?

To be in the customer’s mind, the packaging should be unique enough to be remembered by the customers. Brands thus opt for different features to make the packaging more attractive such as add holographic prints, textured surfaces or unique finishing or coating. It’s not only to make the packaging beautiful but to cleverly design for the specific target audience. Good packaging explains what the product is, what it does, and why it’s better than others. Clear fonts, readable colors, and informative labels help customers trust what they’re buying. Well-crafted packaging will surely be the part of customer’s social media account. The more “shareable” the packaging is, the more people want to talk about it. In this way, design turns customers into brand promoters.

The Business Side: Why Brands Love Custom Wholesale Boxes

Luxury doesn’t always be costly. Custom eyeliner boxes wholesales having many benefits but in cost effective way. Buying in bulk reduce per- unit cost and thus decrease in overall cost. One more interesting thing about buying in bulk is that the brand stay consistent. This consistency helps build a strong brand image that customers recognize and trust. Even buying in bulk they still have a choice to pick exact shape, size, and looks that are best for their product. Even to give a luxury look they can add embossed logo or shiny coating.

More Than Meets the Eye

Consider packaging as an extension of the brand. If the business owner either new business or the successful one, hoping to leave a mark. They have to choose the custom eyeliner boxes because brands are not just selling the product they are selling an experience.

To be in the market it is needed to follow the trend. One major trend is to opt the minimal designs. Using simple design with soft hues and clear labeling. It gives the modern feel. The eyeliner packaging also incorporate the QR codes so that customers just scan to get maximum information, tutorial or styling ideas. Eyeliner box thus attracts attention and create the strong between the brand and the customers. These boxes helps in enhancing curiosity, building trust and make a simple product to premium. With custom eyeliner boxes, brands have the chance to say something meaningful before the eyeliner is even used.