The iPhone 12 Era: What Apple Got Right That Still Matters in 2025

Since its launch in late 2020, the iPhone 12 has stood out as a defining model in Apple’s smartphone lineup. Even as newer iPhones arrive, the iPhone 12 continues to hold its own, offering a unique blend of design, performance, and value that remains relevant in 2025. Whether you’re an Australian buyer looking to upgrade smartly or simply curious about why the iPhone 12 still gets rave reviews, this deep dive will reveal why Apple got it right — and why this model still matters.

A Fresh Design that Redefined the iPhone Look

When Apple introduced the iPhone 12, the most obvious change was the return to flat edges, reminiscent of the iPhone 4 and 5 era. This design decision wasn’t just a nostalgic throwback — it brought a modern, refined aesthetic that distinguished the phone from its more rounded predecessors. The squared edges feel great in hand, offer better grip, and are less prone to wear and tear on the frame.

One of the standout features is the Ceramic Shield front cover — a game changer in smartphone durability. Made in partnership with Corning, this tougher glass delivers 4x better drop resistance. For Australians, who lead active lifestyles and sometimes face harsh outdoor environments, the iPhone 12’s robustness is a big selling point. Whether you’re at the beach, hiking the outback, or just navigating busy city streets, this phone is built to last.

Brilliant Display for Stunning Visuals

The iPhone 12 features a 6.1-inch Super Retina XDR OLED display, offering vibrant, true-to-life colors and deep blacks. This display supports HDR10 and Dolby Vision, meaning movies, games, and photos look spectacular with sharp contrast and eye-popping detail.

Compared to the iPhone 11’s LCD screen, this was a significant upgrade and remains impressive next to newer models like the iPhone 13. For Australian consumers who stream movies, play games, or work on creative projects, the screen quality alone justifies the iPhone 12’s continued popularity.

Performance That Still Runs Circles Around Most Competitors

Powered by the A14 Bionic chip, the iPhone 12 was the first smartphone processor built on a 5-nanometer process — setting a new benchmark for speed and efficiency at its launch. This chip delivers ultra-smooth multitasking, fast app launches, and energy efficiency.

Even in 2025, the A14 Bionic holds its ground well against newer models. While the iPhone 13 and 14 offer incremental improvements, many everyday users won’t notice a huge difference in speed or responsiveness. This means you get flagship-level performance without the flagship price tag.

For Australian professionals, students, and creatives juggling demanding apps, the iPhone 12 offers the power and stability to handle it all — from video editing to gaming, without lag or slowdowns.

Camera System: Exceptional Photos Without the Complexity

Apple revolutionised mobile photography with the iPhone 12’s dual-camera setup — a 12MP wide and 12MP ultra-wide lens. The introduction of Night Mode on both cameras transformed low-light photography, making it easy to snap clear, detailed pictures even in dim environments.

Dolby Vision HDR video recording, another first for smartphones, allows for cinematic-quality videos with stunning colour depth and dynamic range. If you’re an Aussie who loves capturing memories at festivals, on road trips, or just everyday life, the iPhone 12’s camera system is still more than capable.

When compared with newer models like the iPhone 13 or 14, the iPhone 12 camera may lack a few bells and whistles such as sensor-shift optical image stabilization or ProRes video, but it’s far from obsolete. For most users, the quality and versatility remain impressive.

5G Connectivity for Today and Tomorrow

The iPhone 12 was Apple’s first device with 5G support, future-proofing it as networks expanded globally — including across Australia, where 5G is growing rapidly. The device supports multiple 5G bands, allowing for faster downloads, higher quality streaming, and better call quality in supported areas.

This was a critical upgrade in 2020, ensuring users wouldn’t be left behind as 5G adoption accelerated. Australians looking to maximise their network speeds and enjoy the latest in connectivity will appreciate this.

Battery Life That Keeps Up With Your Busy Day

Battery life on the iPhone 12 comfortably lasts all day under typical usage, thanks to a balanced combination of the efficient A14 chip and iOS optimisation. Smart Data Mode switches between 4G and 5G depending on your activity to conserve power.

While newer models like the iPhone 13 offer slightly longer battery life, the iPhone 12’s stamina is still reliable for Australians who need their phone to last through work, study, or play without constant recharging.

MagSafe: A Game-Changer for Accessories

One of the most talked-about innovations introduced alongside the iPhone 12 was MagSafe — a magnetic system built into the back of the device. This system allows for effortless attachment of a wide variety of accessories, from wireless chargers and wallets to cases.

MagSafe has since blossomed into a thriving ecosystem of useful add-ons, giving users personalised ways to enhance their phone experience. For Australian customers, MagSafe accessories mean convenient wireless charging and secure carrying options suited to the active lifestyles common here.

iOS and Software Support: Staying Fresh for Years

Apple’s reputation for long-term software support shines with the iPhone 12. Since launch, it has received multiple major iOS updates, including iOS 15, 16, and the current iOS 17, with Apple promising continued updates for years to come.

This commitment means Australian users don’t need to worry about security patches or missing out on new features for a long time. It also increases the resale value and overall lifespan of the device — smart for buyers mindful of sustainability and cost.

How Does the iPhone 12 Compare to Newer Models?

It’s natural to ask how the iPhone 12 stacks up against the iPhone 13 and iPhone 14, especially if you’re deciding which to buy.

The iPhone 13 brought improvements in battery life, a slightly faster A15 chip, and sensor-shift optical image stabilization in the camera. The iPhone 14 introduced the A16 chip, Photonic Engine for improved low-light performance, and some safety features like Crash Detection.

But for many everyday users, especially those mindful of budget, these enhancements may not justify the price jump. The iPhone 12 covers the core bases well — excellent display, powerful performance, 5G connectivity, and capable cameras.

Compared to competitors outside the Apple ecosystem, the iPhone 12 remains a solid choice that offers premium quality at a more accessible price, especially when purchased from reputable sellers like Wise Market Australia.

Why Buy the iPhone 12 from Wise Market Australia?

If you’re shopping for the iPhone 12 in Australia, choosing the right retailer is as important as the device itself.

Wise Market Australia offers local warranty, fast shipping, and dedicated customer service tailored for Australian consumers. Buying from Wise Market ensures you’re supported with genuine products vetted for quality — whether you’re purchasing new, refurbished, or open-box devices.

This local expertise also means better pricing and peace of mind compared to importing from overseas sellers, especially for warranty claims or technical support.